As a business lawyer, you know that attracting new clients is a crucial part of growing your law firm. But when you decided to niche in the dental industry, maybe you didn’t realize just how tough that would be.
Dentists are notoriously hard to get a hold of with their busy working hours and can be pretty suspicious about sales calls. So while you want to bring more success to your dental law firm, generating dental leads isn’t exactly easy – especially for new business lawyers.
Don’t worry! As experts in growing dental-focused businesses, we’re here to help. In this blog, we’ll go over 10 effective ways to attract more dentist clients to your law firm so that you can experience more growth than ever!
Let’s get started.
Marketing tips for dental business lawyers
1. Build your reputation
The first step in attracting more dentist clients is to build your reputation as a top-notch legal professional who specializes in dentistry.
Dentists are busy people who need to ensure they’re working with someone who knows what they’re doing. So make sure you have a professional image, can prove credibility, and are visible online.
This can include having a well-designed law firm website, a strong social media presence, and a robust profile on legal directories or dental business associations (like us!).
2. Develop your expertise
Next, you’ll want to develop your expertise in the dental industry. You can do this by staying up-to-date with industry trends and regulations, attending dental conferences and events, and attending workshops and seminars for dental law.
By becoming a true bonafide expert in your field, you’ll be better equipped to serve your dentist clients and provide them with the dental legal services they need.
3. Create a digital marketing strategy
In today’s digital age, simply having a website isn’t enough to attract dentists. If you want to build more awareness in the dental industry, then having a solid online presence across multiple channels is a must.
A well-designed digital marketing strategy can help you to build that presence, stand out from other law firms online, and complement your business development initiatives.
In your digital marketing strategy, you might include things like:
- Performing audience research
- Optimizing your website for search engines
- Running social media ads
- Using email marketing to reach out to prospective clients
- Create helpful content for dentists
- Running Google Ads
- Optimizing your Google Business Profile
4. Attend dental industry events
Attending dental industry events is a great way to meet potential clients and learn more about the dental industry.
Consider attending conferences, trade shows, and other events where dentists and dental service providers will be present.
This can be an excellent opportunity to network with potential clients and showcase your legal expertise.
5. Offer free legal advice
Offering free legal advice is a great way to attract clients to your law firm. Consider hosting webinars or other online events where you can share your knowledge and answer questions about dental law.
You can also create blogs about dental law on your website for dentists or downloadable guides. By providing value to your potential clients, you’ll be more likely to earn their trust and business in the future.
6. Network with other business lawyers
Networking with other business lawyers who specialize in dental law may be counterintuitive. Still, it can really open up opportunities for lead generation, referring clients, and, ultimately, getting new legal clients on board.
By building relationships with other dental business lawyers, you can refer clients to each other and work together to attract more business.
So, consider joining legal associations or attending law practice events where you can meet other business lawyers in your industry. You might even think about reaching out to your colleagues from law school.
7. Optimize your website
Optimizing your law firm’s website for search engines (aka search engine marketing) is crucial if you want more clients as a business lawyer in the dental industry.
This practice is how you’ll get your own law firm in front of more dentists online, as it helps you to reach page one on Google’s search results.
Use search engine optimization (SEO) techniques, such as including relevant keywords in your website content and meta tags, optimizing your content for readability, and building quality backlinks to your website.
8. Leverage social media
Social media is a powerful tool many law firms use to build a dental client base because, yes, even dentists use popular social media platforms like LinkedIn, Instagram, and Twitter!
Build your social media presence on the platforms your target dentists are most likely to use, and start sharing your expertise to attract their attention.
You can also run social media ads or promote your posts to target dentists and other dental service providers in your area to gain more clients.
9. Publish valuable content
Providing valuable, helpful content is one of the most effective ways to attract new clients to your law firm.
You can do this through blog posts, articles, videos, infographics, and other forms of content that address their concerns and questions.
When you publish high-quality content, you establish yourself as a knowledgeable and trustworthy authority in your field, which can help you attract more legal clients over time.
10. Connect with dental service providers
Building relationships with dental service providers can be an effective way to entice more dental clients.
Consider reaching out to local dental practices, dental labs, dental accountants, dental business advisors, and other service providers to see if they need legal services.
By building relationships with these dental-focused businesses, you can position yourself as a go-to legal expert in the dental industry.
11. Join The Dental Business Association
The Dental Business Association is a fantastic way to connect with other dental-focused businesses to build your network of law firm clients and get listed as a credible service provider for dentists.
Dentists don’t have time to vet every new business they partner with. The Dental Business Association gives them an already vetted directory of expert dental service providers.
By getting your profile up on our directory, you can get your law practice in front of thousands of dental professionals in a matter of minutes! Get listed here.
Looking for more expert support to grow your law firm?
Attracting dental clients for law firms can be tricky, but by using the strategies outlined in this article, you’ll instantly boost your chances of success.
If you want to continue learning how to get clients for law firm success, why not join Freedom Fundamentals?
Freedom Fundamentals is a one-of-a-kind online course and coaching program designed to help legal professionals attract more dentists, build quality teams, and find more freedom.
Whether you’re a new lawyer looking to get clients or a seasoned professional with years of experience under your belt, Freedom Fundamentals can help you build the dental law firm of your dreams!
Sign up today!