Attracting new clients is a constant challenge for accounting firms, especially high-growth accounting firms and those specializing in dentistry.
While there is no shortage of dentists who need an accountant, it can be difficult to stand out from the competition and persuade them to choose your firm over others.
Not to mention the fact that dentists are tough to get a hold of and rarely have the time to chat with accounting firms. And if you do manage to get them on the phone? They’ll likely shut down your unsolicited pitch within a few seconds!
So, how can you grab their attention and build your reputation as a go-to accountant for dentists? It’s all about your online marketing plan; luckily, we can help you with that!
In this blog post, we’ll explore ten effective marketing strategies your accounting firm can use to attract dental clients. By leveraging these strategies, you can build a strong dental client base and establish your firm as a leader in dental accounting.
Let’s dive right in!
10 marketing strategies for accounting firms who want more dentists
We’ll show you how to add some tactical flair to your digital marketing strategy and marketing efforts, so you can stand out from the crowd and attract those dentists like a patient to a toothbrush!
1. Host webinars and workshops
Webinars and workshops are a fantastic way to share your expertise and connect with your target audience of potential dental clients.
You could educate dentists on how to maximize dental practice tax deductions or how to simplify dentistry bookkeeping, for example. By offering valuable, helpful advice, you can demonstrate your expertise and build trust with potential clients who are tired of listening to sales pitches!
2. Create helpful content for dentists
By providing helpful content, you can establish your accounting firm as a go-to resource for dental practices.
Do some keyword research to see what kind of queries dentists are typing into Google to inform your content and follow search engine optimization best practices to boost your marketing efforts.
For example, if you want to attract clients in the dental space, you might answer questions like “tax tips for dentists” or “how to increase dental practice profits” through blog posts, emails, and downloadable guides.
3. Grow your social media presence
Social media is a vital component of any accounting marketing strategy nowadays. So, make sure to use social media to share helpful content, promote your services, and connect with your area’s dentists and dental service providers.
For example, you could share a tweet on “why dentists should outsource bookkeeping” or post a Facebook update on “how dentists can take the stress away from tax season.”
By using social media strategically, you can expand your reach and attract more dental clients.
4. Attend dental industry events
Attending dental industry networking events is an excellent way to meet potential clients and learn more about the dental industry. So try attending more conferences, trade shows, and other events where dentists and dental service providers will be present.
For instance, why not pop into the annual American Dental Association conference or a local dental practice management workshop? By networking at these events, you can get your name out there and build that dental client base.
5. Offer a free consultation
Everyone loves free stuff, right? Offering a free consultation is a great way to entice potential dental clients to try your services.
You could offer a free consultation to dentists who are interested in your services to give them a taste of what you can offer. This will help you build a rapport with prospective dental clients and give you an edge over the competition.
6. Develop a referral program
Word-of-mouth marketing is a powerful tool for attracting new dentistry clients. So how about developing a referral program that rewards your existing clients for referring new dental clients to your firm?
By incentivizing your existing clients to refer new business with discounts or giveaways, you can leverage your existing client base to attract more dental clients. It’s a win-win!
7. Collaborate with dental service providers
By teaming up with dental consultants, lawyers, and marketing agencies, you can create mutually beneficial partnerships that generate more leads and business for both parties.
For example, you could partner with a dental consultant to offer bundled services or collaborate with a marketing agency to promote your accounting services to their clients – the options are endless!
Psst: You know a great spot to network and collaborate with other dental service providers? The Dental Business Association! Get listed here.
8. Create a podcast series for dentists
As you well know, dentists are busy. Very busy. And while most would love to spend their evening binge-watching Netflix, they often don’t have the time. That’s why podcasts are a fantastic content medium for promoting your accounting services.
Dentists can listen to your helpful dental accounting advice while driving to and from work, treating their patients, or even doing housework at home. So why not give podcasting a go to reach more dentists?
9. Develop a financial report
Creating a whitepaper or report that analyzes the financial performance of dental practices in your area can be a powerful way to get more dental leads.
The report can include data on revenue and expenses, industry benchmarks, target market, and best practices for financial management. You can offer specific recommendations on how dental practices can improve their financial standing.
10. Host lunch and learn workshops
As they say, “the early bird gets the worm,” which is precisely why you should begin building relationships with dentists before they’re even dentists.
Partnering with local dental schools, you can provide financial planning workshops to establish yourself as a knowledgeable financial advisor to future dentists.
You could even offer discounted services or special rates once they become practicing to keep your accounting firm top of mind.
Try these accounting firm marketing tactics today and see your dental pipeline grow!
By implementing the marketing strategies above, you can establish your accounting firm as a trusted partner for dental practices.
So go ahead, start hosting webinars, creating awesome content, social media marketing, and collaborating with dental service providers to attract more dental clients and grow your accounting firm!
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